We Know What Builds.
The Diode Direct Difference
The Team Behind The Work
Behind every successful project is a team that knows what it takes to get the job done. At Diode Direct, we’re more than a commercial lighting supplier—we’re experienced professionals dedicated to helping contractors, developers, distributors, engineers, and facility managers find the right solutions for every project.
With expertise in sourcing, value engineering, logistics, project coordination, and customer service, we provide practical recommendations tailored to your goals, timeline, and budget. From your first conversation to final delivery, you can count on responsive support, dependable service, and a team committed to your success.
That’s the Diode Direct difference.
Meet Our Founders
Experience You Can See in Every Solution
Diode Direct was built on a simple idea: lighting procurement works better when the people behind it understand lighting.
Founders Kevin and Chris bring decades of industry experience and firsthand knowledge of how commercial lighting is designed, manufactured, sourced, and delivered. Their long-standing manufacturer relationships and experience have given them a unique perspective as lighting technology and the industry have evolved.
They regularly travel internationally to visit manufacturing facilities, meet with manufacturers, and see firsthand how products are developed and produced. That experience helps our team evaluate quality, capabilities, lead times, and value—and identify the right solutions for each project.
We don’t just know the products. We know where they come from, how they’re made, and what it takes to put them to work.
We’re not tied to a single manufacturer or brand.
We’re able to look across the industry and find what makes the most sense for your project. That independence gives our customers something incredibly valuable: options.
Chris Jin
Kevin Haar
Your Team, When You Need It.
The best projects happen when everyone involved is working toward the same goal. That’s the role we strive to play.
Our team works alongside contractors, developers, engineers, distributors, and facility managers to answer questions, solve problems, find alternatives, and keep projects moving.
- Need help with a photometric layout? We’re here.
- Need to find a more cost-effective solution? We’ll look for it.
- Need help navigating a specification? We’ll work through it with you.
- Need a product quickly? We’ll leverage our inventory and manufacturer relationships to find the best path forward.
Whatever the project requires, we’re here to help make it happen.
Experience. Independence. Expertise.
Building Confidence
Our founders built Diode Direct around the belief that customers deserve more than a catalog and a price.
- They deserve people who understand the industry.
- People who know the manufacturers.
- People who understand the products.
- People who can look at a project and see beyond the specification.
- And most importantly, people who are willing to work for you.
That’s what we bring to every project.
Decades of experience. Independent sourcing. Practical expertise. Personalized service.
